TRUST Hotels & Resorts had its genesis in providing consulting, asset management, development, and full hotel management services for business and resort hotel operations at properties in such diverse areas as New York City, Boston, Dallas, Houston, Aspen, Atlantic City, Miami Beach and the Caribbean. The TRUST management team consists of professionals with many years of experience in management, development, and financing of a number of premier hotel and resort properties in the United States.

The TRUST team is a seasoned group of professionals with extensive executive level experience in finance, sales and marketing, operations, security, HR, risk management, IT, consulting, and property development ­ and currently multiple condo-hotel projects. This vast exposure and experience provides TRUST with the ability to operate effectively in a variety of capacities. TRUST provides these services and accepts full accountability for performance within the agreed-upon parameters of the specific project assignment or management contract.

Fully integrated into TRUST's management philosophy and practice, is a firm belief that the ultimate key to success in the hospitality business lies with customer satisfaction. By making the hotel guest feel particularly special and well cared for, a combination of repeat business, word-of-mouth advertising, and a favorable grass roots public relations effect are ensured.

TRUST works in every appropriate way to drive revenues, then follows on with appropriate adjustments to expense categories depending on occupancy levels and market segments being addressed. A key element in TRUST's management focus is a comprehensive, targeted sales and marketing effort to "put heads in the beds". This takes into consideration common-sense (but not always easy) yield management technique